Connecting you to Council Intranets

Provided by Council Advertising Network
Reach council procurement decision makers on their own staff intranet.

Tell us about the Opportunity / What is it?

The Council Advertising Network offers brands a great opportunity to reach council members and staff through their intranet. This is a fantastic way to access 400,00 local government staff inside the firewall and target decision makers within this group of people. A council intranet is used for essential tasks like phone lists, holiday booking forms and reporting functions, the Council Advertising Test work gives you the chance to access these people.

What is the Marketing Objective?

Advertising on council websites can generate leads, raise brand awareness, or drive people to specific content as part of your campaign.

How does it work?

Your digital advertisement will appear on council intranets across our network of local authorities. Leaderboards and iBars will be targeted around relevant content on the councils' intranets. Audience members that need help with a specific issue will see your advertising on pages relating to their needs or their company needs. As your campaign progresses, we will continually optimise its placement based on analysis of where and when it is performing best.

Who's used it in the past?

Macmillan Cancer, Unison, Trustmarque, Knowledge Hub...

Features / Benefits

The Council Advertising Network allows you to target highly specific groups all across the country. Target by job role - For advertisers targeting B2B & B2C, advertising can be shown to specific job functions. Target by context - Advertisers can ensure their messages are given relevance and context by targeting specific pages, sections or groups to increase response rates. Target by location - Over 90% of traffic to local government websites comes from IP addresses within their boundaries, which gives advertisers an excellent way to target audiences in specific local areas.

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Guide PriceReach & FrequencyTarget AudienceMedia Types
£0 to £50k
25 - 34
35 - 44
45 - 54
LocationTimingsMarketing ObjectiveOpportunity Type
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