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Cousins Entertainments Sponsorship Opportunity

Provided by Orchard
Top Line Sponsorship of; Winchester Cathedral Ice Rink & Hampton Court Ice Rink

Tell us about the Opportunity / What is it?

Open air ice rink experts Cousins Entertainments Cousins Entertainments was set up some 14 years ago, and has become one of the most influential companies in winter sports in the UK. Run under the name of Olympic Gold Medallist, and Dancing on Ice judge Robin Cousins MBE, the company operates three outdoor ice rinks in iconic, prestigious locations: Winchester Cathedral Ice Rink Hampton Court Ice Rink Cardiff's Winter Wonderland (in collaboration with Sayers Amusements)

What is the Marketing Objective?

Exposure to large numbers of families in iconic locations, at a fantastic time of year and in a perfect environment.

How does it work?

Extensive On site branding and signage plus : Marketing on all three sites includes: - Websites - Local authority collateral - Attractions' collateral - PR in regional media - Social media - Print media advertising in regional and attractions sector media - Outdoor media at travel gateways - Outdoor poster sites

Who's used it in the past?

Admiral, Flybe BMI Baby and many more

Features / Benefits

Winchester Cathedral Ice Rink: Christmas Market from November 20 to January 4, with an anticipated audience of some 200,000 visitors. Hampton Court Ice Rink: November 21 this year until January 4, with 43 days of skating and an anticipated skating audience of over 60,000, and a visiting audience of some 250,000

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Guide PriceReach & FrequencyTarget AudienceMedia Types
£0 to £50kOver 750k audience plus marketing support exposure & PR
All adultsBoth
Kids HH
LocationTimingsMarketing ObjectiveOpportunity Type
South20 Nov 14 - 04 Jan 15BUILD AWARENESSEVENTS
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