By offering the consumer an experience, the more positive it is, the increased likely hood of word of mouth.
Create positive associations for your brand through brand experiences. By providing the consumer with a memorable brand experience, you are providing your brand with an edge in an ever changing market. A positive brand experience has the power to put your brand closer to the consumer and create a relationship that can influence the consumers purchasing behaviour. A positive experience can influence purchasing behaviour as the consumers experience can reinforce their perceptions of your brand and can develop willing advocates.
To create and develop relationships with your consumer by providing a somewhat memorable brand experience. To create willing advocates who will freely share their positive brand experience with their fellow peers effectivly providing you with trusted sources of Word of Mouth.
Relevant promotions are devised that will provide a positive experience for the consumer. These experiences can be devised through promotional, interactive and engaging events that capture the consumers attention, that facilitate in the development of opinions towards brands. Engage the senses to create a truly memorable experience, entertain and stimulate.
Red Bull, Ted Baker, Hotmail, Sunsilk, Microsoft, Nike, Fab, BBC and many other blue chip brands. Please visit www.madeinsoho.com for further evidence.
Offering a both memorable and unique brand experience can create everlasting ties with the consumer, as opinions and feelings can be created towards the brand. By providing your consumer with a memorable experience you increase your brands chances of the consumer developing positive associations with your brand that can influence their purchasing behavior. A consumer who has experienced a positive brand experience also has the potential to freely recruit their fellow peers by using their experiences as a basis for argument.