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Cricket 2013 Sponsorship opportunity on Yahoo!

Provided by Yahoo!
An unprecedented year of cricket action on Eurosport the UK's BIGGEST commercial sport site.

Tell us about the Opportunity / What is it?

Over 4.4 million users are interested in cricket according to Yahoo! behavioural targeting* The Ashes:Jul-Aug 2013 This summer's BIGGEST sporting event England aiming to retain The Ashes against Australia on home soil 5 Tests across July and August - all comprehensively covered on Yahoo! Eurosport Continuous action for the domestic season. We will make full use of our full global network with input from Australia and India. Yahoo will be heavily marketing our coverage with the 2013 Ashes including branding at the venues. We are also looking at players video diaries.

What is the Marketing Objective?

Yahoo! Sport are currently in discussion with the Barmy Army - giving our users a unique look at this summer of cricket.

How does it work?

Yahoo! will cover the all the action across this summer of cricket including The Ashes, ICC Champions Trophy, summer tests and domestic action. Our coverage will include news, updates, features, photos, blogs and live match data Yahoo! will be taking advantage of our global footprint with Ashes content from Yahoo! 7 Australia and archive data from Yahoo! India Yahoo! marketing will support our cricket offering throughout the summer, and there are opportunities for enhanced content with a brand partner

Who's used it in the past?


Features / Benefits

An unprecedented year of cricket action, including the world's best one-day sides coming to England for the ICC Champions Trophy and... back-to-back Ashes tests for the first time in 38 years! This is an ideal opportunity for a sponsor to share that success and fully engage with this high end male audience.

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Guide PriceReach & FrequencyTarget AudienceMedia Types
£101k to £250k4.3 million unique users each month
25 - 34
35 - 44
45 - 54
LocationTimingsMarketing ObjectiveOpportunity Type
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