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Cromwell Road Special Advertising Opportunity

Provided by Clear Channel
Unique & epic opportunity to enhance your brand with eye catching 2D & 3D special builds in affluent West London.

Tell us about the Opportunity / What is it?

Located on the busiest 'A' road in Europe, Create's flagship property on London's Cromwell Road is the UK's largest Outdoor advertising opportunity. No one driving in or out of London along this road fails to see the site. The unrivalled creative possibilities, scale and sheer impact of Cromwell Road make it one of the UK's most in-demand sites. A variety of brands have brought their campaigns to life using huge 3D builds, 2D cut-outs, GSDs, bespoke effects and custom lighting (Some restrictions do apply).

What is the Marketing Objective?

Unique & epic opportunity to enhance your brand with eye catching 2D & 3D special builds in affluent West London.

How does it work?

The Cromwell Road site is often used to amplify a wider campaign. Through WOM and online, the special builds become an event in themselves. Brands can create assets for social content to take the campaign global online, providing real time feedback and interaction. Praise for the Cromwell Rd: "(Cromwell Road is) the perfect opportunity to bring (Harry) Potter to life on a huge scale as the centrepiece to our outdoor campaign" - PHD. "We wanted to give the release of the Green Hornet event status and believe there is no better place to do this in outdoor.

Who's used it in the past?

A variety of clients from various sectors: Entertainment, motors, alcohol, FMCG, Gaming...Nike's Mount Rushmore "Write The Future" campaign was voted the number one poster ad of 2010 in Campaign Magazine in 2010 and it was recently nominated for inclusion in the Outdoor Hall of Fame. Muller's "Wunderful Stuff" was voted 3rd in Campaign's Top 10 Poster Ads of 2011. Star Wars, Harry Potter and Transformers movies have already utilised the Cromwell Rd site, as have Heineken, Fiat, Ford and recently SKY F1.

Features / Benefits

Features: 6 x backlit 96 sheets; Measures 75m in length; 2.4 million Audience (per fortnight); High AB(C)s; Never off - 24hr traffic. Ability to generate massive PR from build.

printer friendly version
Guide PriceReach & FrequencyTarget AudienceMedia Types
Contact for detailsc.2.4 million impacts per two weeks
All adultsBoth
LocationTimingsMarketing ObjectiveOpportunity Type
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