With an average wait of 3 minutes between trains, this is an excellent opportunity to convey detailed product information.
The London Underground is a unique environment offering a proposition unlike any other in the Outdoor market. Travelling time is a necessity in most people's lives and they are keen to have that time filled with engaging material. 48 sheets are large landscape formats that are positioned 'cross-track' - on the opposite wall from the Tube platform, facing passengers as they wait for their train. With an average wait of 3 minutes between trains, cross-track 48 sheets are ideal for conveying detailed product information coupled with bold creative.
To increase brand stature.
48 sheets can be bought in General Distribution Packs, ensuring equal distribution across the network. Interchange packs offer 48 sheets sites at the key interchange stations between the London Underground and National Rail networks; enabling advertisers to reach millions of commuters on the move. Platinum packs combine premium 48 and 16 sheet sites at the 10 most iconic stations including Oxford Circus, Knightsbridge and Bank, whilst the Gold pack gives advertisers the chance to extend coverage across the network whilst ensuring presence in these iconic stations.
An extensive range of brands who have used 48 sheet ads on the London Underground these include Vodafone, Stella Artois, Intel and many more. Using 48 sheets on the London Underground was a successful strategic solution for Intel: delivering strong brand awareness, high campaign familiarity and a deeper understanding of the benefits of their product amongst their key audience.
Research tells us that the longer consumers spend with advertising, the better their retention, recall and motivation to purchase products (Total Recall, TNS 2006). The average platform dwell time on the Tube is 3.2 minutes - 24 times longer than a roadside 48 sheet exposure. With their impact, welcomed and captive nature, plus their broad distribution across the network, cross-track sites are a must for any London campaign.