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Dating In The Dark Series 3 (UK Premiere)

Provided by Sky Media
From the people who brought you big brother, find out if love really is blind in this eye-catching reality show

Tell us about the Opportunity / What is it?

Sky Media is proud to announce an exclusive opportunity for a brand to sponsor one of Sky Living's most talked about shows! How much do looks matter when it comes to matters of the heart? Is love really blind? Or are we all as shallow as each other in the world of match-making? Dating In The Dark returns for a third series and asks some uncomfortable questions - which make for riveting viewing.

What is the Marketing Objective?

Build awareness of your brand during a peak time show

How does it work?

Scheduling on Sky Living: UK Premiere, Mid May 2011 to July 2011, peak time, 8 x 60 minute episodes, approx. 2 additional repeats per week. Sponsorship Accreditation: Opening credit: 1 x 15 seconds, break bumpers: 2 x 5 seconds per centre break (normally 3 centres break per 1 hour show), closing credit: 1 x 15 seconds.P romotional Trailers: The sponsor would receive logo accreditation on all programme specific trailers that are 20 seconds or greater in length.

Who's used it in the past?

Please contact a member of the Sky Media team for details

Features / Benefits

The show will feature Girls Aloud's Sarah Harding in her first-ever presenting role - she'll be introducing and grilling the daters, and getting their honest thoughts after their dates. Sarah will be asking the killer questions that we're gagging to know the answers to - and providing the tissues for the unfortunate daters who get the boot before the final date. By sponsoring this programme you will have approx. 192 sponsorship credits. In addition there are opportunities to expand onto Sky Mobile, Sky Living online and Sky Magazine

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Guide PriceReach & FrequencyTarget AudienceMedia Types
Contact for details2.8 million individuals, slight female skew
16 - 24
25 - 34
LocationTimingsMarketing ObjectiveOpportunity Type
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