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Digital LED advertising across Clear Channel roadside network

Provided by Clear Channel
Reach the breadth of audience found in London's busiest areas with Clear Channel's high quality Digital LED Roadside Network.

Tell us about the Opportunity / What is it?

Opportunity to advertise your brand at some of London's heaviest traffic hot spots, targeting three main areas: the West End, the affluent West and the City using high visiblity, high impact LED screens. Sites are located across London: Camden High Street, Kensington - Earls Court, Hammersmith Bridge Road, Lambeth - Vauxhall Cross Bondway, Southwark - Blackfriars Road, Tower Hamlets - Aldgate Gyratory, Hounslow - Chiswick Roundabout, and Lavender Hill , to name a few.

What is the Marketing Objective?

Gain maximum brand exposure with the strategic positioning of the panels, offering a total OTS (opportunity to see) over a two-week period of approximately 7 million views. Capitalise on the relatively long average dwell time of 36 seconds at each site, and the relative affluence of the passers-by.

How does it work?

A continuous loop of 8 x 7.5 second ads provides a display frequency of 60 per hour per advertiser per site. 4.4 trillion colours can be displayed and the illumination levels adapt to natural brightness throughout the day. Creative can be planned by day part or to rotate, meaning advertisers are able to target consumers with different messages in different mindsets throughout the day.

Who's used it in the past?

Previous advertisers include HSBC, Vodafone,, Halifax, Virgin Media & British Airways. The Saatchi Gallery were also among the first advertisers to use our network of digital LED screens. "Our first show at the new gallery attracted over 400,000 visitors, breaking the record for a contemporary art exhibition, previously held by Sensation. We are sure that the the power of Clear Channel's poster campaign played a significant part in this success; testament to the new possibilities provided by digital outdoor formats" - Charles Saatchi.

Features / Benefits

- Gain huge brand awareness through high OTS rates and high visibility both day and night - Given the ability to change copy instantly to target consumers with relevant messages with no added production costs - Cost effective solution for reaching the affluent London audience. The Clear Channel digital offering allows advertisers to showcase their brand to consumers using the latest technology in order to take targeting to a new level.

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Guide PriceReach & FrequencyTarget AudienceMedia Types
Contact for detailsAccess up to 7 million viewers fortnightly across 11 screens
All adultsBoth
LocationTimingsMarketing ObjectiveOpportunity Type
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