It stands on the border between the City of London and the West End and is more than 2.5 miles from the nearest alternative digital roadside display. The Eye will be built head-on and solus to traffic across 4 lanes on Proctor Street. Its 410,000 2 weekly audience is predominantly affluent urbanites with high disposible incomes and active lifestyles including head office workers across sectors such as finance: Goldman Sachs & Reuters ,media: Group M & Warner Bros,retail: Sainsbury's and some of the biggest property companies in the UK such as Land Securities. Find out more...

Outdoor Plus has invested in the highest specification, pioneering digital technology to deliver unrivalled creative reproduction, whilst providing the most energy efficient digital screen on the marketplace and making it future-proof.Its' built in self-monitoring, post-campaign reporting, failsafe systems and public webcams will also make it one of the most accountable large format locations in the UK.