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Digital Portrait LED Screens

Provided by DayLite LED Ltd
A digital outdoor advertising platform for luxury brands targeting an affluent urban audience

Tell us about the Opportunity / What is it?

This is a unique opportunity for luxury brands to target a high earning affluent London audience in hard to reach places. Our locations speak for themselves, Kensington High Street, Cromwell Road, Kings Road, Fulham Road, Holland Road, and more to come. Our digital screens are impressively large when viewed on the street and they dominate their surroundings.

What is the Marketing Objective?

To generate awareness for brands that generally only advertise in "glossy" magazines. To stimulate action/spending by targeting the audience when it is out of home. Luxury cosmetics, watches, jewellery and fashion are just a few sectors that could exploit it's audience when its on the move and ready to spend.

Who's used it in the past?

Equinox Gyms - The ultimate in Luxury workouts opens soon in Kensington. Music and Film launches. West End Shows. Indoor Swimming Pool Manufacturers - To drive traffic to it's Hyde Park exhibition. Dryland Business Members Clubs - To drive business people to it's new club in Kensington. Loewe Television and Audio - To launch it's new top of the range flat screen cinema system.

Features / Benefits

We are uniquely placed to target AB1 audience in places where other outdoor companies just cannot reach. Our unique size of display allows us to penetrate up market areas, therefore increasing the number of AB1 impacts.

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Guide PriceReach & FrequencyTarget AudienceMedia Types
£0 to £50kHigh Earning, Tech Savvy, 18-45 year old urbanites.
16 - 24
25 - 34
35 - 44
LocationTimingsMarketing ObjectiveOpportunity Type
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