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Digital Sponsorship of Holy Big Brother Coverage

Provided by w00t! Media
12 weeks Big Brother sponsorship on Holy, from Big Brother's Little Bit On The Side presenter Mr Holy Moly himself.

Tell us about the Opportunity / What is it?

Now part owned by Endemol, (an entertainment site with similarities to Popbitch and Perez Hilton) presents their extensive coverage of Big Brother as it moves to Channel 5. Mr Holy Moly himself (Jamie East) is a presenter on Big Brother's Little Bit On The Side, making Holy Moly one of the only places with true inside knowledge for viewers with a voracious need for details on all the goings-on in the new house.

What is the Marketing Objective?

Gain association with a host of one of the Big Brother shows via his official site, reaching over half a million celebrity obsessives every month.

How does it work?

Sponsors will get dominant media coverage on all of Holy Moly's Big Brother coverage, including: Association with a host of the weekend shows; a guaranteed 6 million ad impressions; full site takeovers to bookend the campaign; sponsorship of all Holy Moly Big Brother content; massive high impact display units for every eviction; permanent editorial tenancies across the site; inclusion in every related newsletter and more.

Who's used it in the past?

Previous advertisers with Holy Moly include Sony Ericsson, Paramount Pictures, ITV, Channel 4, 20th Century Fox and many more.

Features / Benefits

A key environment to generate association with a host of the show, combined with a hugely popular online publisher synonymous with the latest celebrity coverage and commentary.

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Guide PriceReach & FrequencyTarget AudienceMedia Types
£0 to £50kReach over 1/2 a million celebrity obsessives over 12 weeks
16 - 24
25 - 34
LocationTimingsMarketing ObjectiveOpportunity Type
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