Opportunity for brands to drive trial or frequency of purchase with "Self-liquidating" promotions where a customer needs to "spend to save", such as a percentage discount on a minimum order value or a fast food "buy one, get one free" offer. i-movo's Controlled Digital Voucher system manages such promotions without any changes to retailer systems. i-movo lead the market for Secure Digital Vouchers using real-time authentication to remove all potential for misuse. For example once a consumer has used a voucher once it cannot be used again, to stop multiple use.

To drive trial or increase frequency of purchase.

Controlled Digital Vouchers are a new and unique offering from i-movo (to add to our Secure Digital Voucher service) which allow higher-value offers to be distributed by mobile phone, without the need for a technical integration in-store. They take advantage of the power of the mobile internet combined with i-movo's proven digital voucher platform to give an attractive experience to the consumer, an easy process for retailers and an enhanced return-on-investment to the brand issuing the voucher.

This is a brand new opportunity.

- The advantage of Controlled Vouchers is the considerably reduced financial exposure to the issuer, without requiring changes to point-of-sale technology or processes. - Vouchers can be of higher perceived and actual value than "unsecure" digital vouchers e.g. non-unique SMS messages which can be forwarded. - Campaigns are much more attractive to consumers as after all, the quality of the offer is the major factor in the success of any voucher campaign.