This idea is archived

Digital vouchering for brands and retailers to drive trial

Provided by i-movo
Use the power of the mobile internet and i-movo's digital voucher platform to promote brand offers e.g. 2 for 1 % discounts.

Tell us about the Opportunity / What is it?

Opportunity for brands to drive trial or frequency of purchase with "Self-liquidating" promotions where a customer needs to "spend to save", such as a percentage discount on a minimum order value or a fast food "buy one, get one free" offer. i-movo's Controlled Digital Voucher system manages such promotions without any changes to retailer systems. i-movo lead the market for Secure Digital Vouchers using real-time authentication to remove all potential for misuse. For example once a consumer has used a voucher once it cannot be used again, to stop multiple use.

What is the Marketing Objective?

To drive trial or increase frequency of purchase.

How does it work?

Controlled Digital Vouchers are a new and unique offering from i-movo (to add to our Secure Digital Voucher service) which allow higher-value offers to be distributed by mobile phone, without the need for a technical integration in-store. They take advantage of the power of the mobile internet combined with i-movo's proven digital voucher platform to give an attractive experience to the consumer, an easy process for retailers and an enhanced return-on-investment to the brand issuing the voucher.

Who's used it in the past?

This is a brand new opportunity.

Features / Benefits

- The advantage of Controlled Vouchers is the considerably reduced financial exposure to the issuer, without requiring changes to point-of-sale technology or processes. - Vouchers can be of higher perceived and actual value than "unsecure" digital vouchers e.g. non-unique SMS messages which can be forwarded. - Campaigns are much more attractive to consumers as after all, the quality of the offer is the major factor in the success of any voucher campaign.

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Guide PriceReach & FrequencyTarget AudienceMedia Types
Contact for details16-65 All Adults
16 - 24
25 - 34
35 - 44
LocationTimingsMarketing ObjectiveOpportunity Type
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