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Drive 150k New Student Sign-ups with the Golden Ticket

Provided by helloU
Drive 1/3 of Freshers' to You and Obtain Their Data

Tell us about the Opportunity / What is it?

1 in 3 of all Freshers in the UK will sign up to helloU's Golden Ticket, which is placed into their universities official welcome parcel. Unlike fresher fairs & campus activity, these parcels are placed straight into bedrooms ready for when their students arrive & move in - making this the first marketing that new students receive. Brands have the opportunity to give each of these students a promotional prize to drive them to sale, plus receive the student's verified data.

What is the Marketing Objective?

To drive you trial and signups. Increase your email marketing and consumer database. Reach this audience before they are bombarded on campus. We are working with one brand per sector, so make it yours and block out your competitors.

How does it work?

(1) 2/ 3 of UK Freshers' receive a Golden Ticket within their Welcome Parcel (2) 1/ 3 of UK Freshers' enter their Unique Code online & connect with Facebook to verify their identity (3) Student wins up to 3 Prizes., with each prize/gift issued by a solus email to each student as well as notified on-screen (5) Driving the student to your store, app or site to redeem so you build a lifelong relationship. (6) You have the Option to receive their data. Name, University, Gender, UK/International, Email. (7) Encouraged to share their experience on social media.

Who's used it in the past?

Last year, more than 1 in 3 recipients of the 2013 welcome parcel signed up to, achieving a fantastic 33% conversion rate. In 2014 we will be sending your promotion to 150,000 new students, 95% of whom are moving to a new town/city when they arrive at university.

Features / Benefits

(1) Be the welcome gift when they first arrive to drive high impact sales & acquisition (2) Working with 1 brand in each sector - block out competitors (3) Large Volume & Detailed Data (4) Verified Data -via FB Connect. No hassle of typing up incorrect emails from fresher fairs (5) Targeted - target by gender, location, universities, UK/International students etc (6) 100% trackable and measurable - 1 Student = 1 Prize, maximise your exposure and not double up on giving away prizes (7) Pay as You Go - Only pay for what you get (8) Simple - just need artwork!

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Guide PriceReach & FrequencyTarget AudienceMedia Types
Contact for details150,000 new sign ups
16 - 24Both
LocationTimingsMarketing ObjectiveOpportunity Type
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