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EADT Coastal Advertiser - weekly free title with online edition

Provided by Archant
Weekly free paper covering the Coastal Region, part of the Suffolk Advertiser Group. News, features, motors, jobs, classifieds.

Tell us about the Opportunity / What is it?

EADT Coastal Advertiser is a weekly printed title with on-line e-edition. News, editorial and advertising with a local focus. Features and information about the area, activities and events. Contains jobs and drive pages, sport, travel, classifieds, offers and added value opportunities. ABC J--J '10 65,256 (Advertiser group)

What is the Marketing Objective?

Provides a good quality summary of news, features and events for the area. Promotions, competitions and offer opportunities. Raise brand profile and engage with audience. Drive traffic to websites. Sampling opportunities. Data collection. Trial products. Increase market share. Joint promotion possibilities.

How does it work?

Delivered to targeted areas every week. Available at various pick up points: branch offices and designated relevant areas. Online e-edition. Postal subscription to print edition. Relevant event and merchandising activity.

Who's used it in the past?

Local businesses, venues and attractions, colleges and schools, charities, transport, councils etc. Anyone wanting to engage with the audience. National clients with a local site.

Features / Benefits

This offers a range of coverage from features, advertisements and sponsorships and the opportunity to engage with the audience. Brand awareness opportunities with added value offers. Coverage in the coastal region with extended reach via e-edition on-line. Additional promotion from sister titles and their associated websites. Benefit from promotional marketing and merchandising activity.

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Guide PriceReach & FrequencyTarget AudienceMedia Types
£0 to £50kCirculation: 70,677 ABC Jan-Dec 09
25 - 34
35 - 44
45 - 54
55 - 64
65+
Both
ABC1
C2
LOCAL MEDIA / REGIONAL
LocationTimingsMarketing ObjectiveOpportunity Type
East of EnglandAll YearBUILD AWARENESS
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