This idea is archived

EAman - weekly section in the East Anglian Daily Times

Provided by Archant
A Weekly Saturday section in the East Anglian Daily Times targeted to men, featuring gadgets, music and more, e-edition also.

Tell us about the Opportunity / What is it?

Printed weekly as part of the bumper Saturday East Anglian Daily Times and on-line as e-edition. EAman is an entertaining and informative read with features, reviews, music, gadgets, editorial, food and drink, advertising, competitions, reader offers and added value opportunities with data capture. Local and national content. ABC J-D '09 30,590

What is the Marketing Objective?

Provides entertaining and informative content to audience. Raise brand profile, engage and interact with readership. Drive traffic to websites, sampling opportunities. Data collection. Trial products. Increase market share. Joint promotion possibilities.

How does it work?

Printed as part of the bumper Saturday East Anglian Daily Times. Available in print from traditional and non traditional outlets and on-line as e-edition. Promotional and branding support from parent and sister titles. Subscriptions to parent title available in print and on-line.

Who's used it in the past?

Charities, advertisers, sponsors, local businesses, national clients with a local site. Drinks companies, retail outlets, national and local promoters.

Features / Benefits

This offers a range of coverage from features, advertisements and sponsorships and an opportunity to engage with the audience. Brand awareness opportunities with promotions and competitions with data capture available. Coverage accross Suffolk and North Essex with extended reach via e-edition on-line. Additional promotion from parent and sister titles and their associated websites. Benefit from promotional marketing and merchandising activity.

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Guide PriceReach & FrequencyTarget AudienceMedia Types
£0 to £50k71,402 average daily readership plus on-line audience.
16 - 24
25 - 34
35 - 44
45 - 54
LocationTimingsMarketing ObjectiveOpportunity Type
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