The opportunity exists to become the title sponsor of the ECB One Day Trophy for the first time in 6 years.
It is a domestic 50 over competition, early in the summer, where players have the opportunity to impress England selectors with a view to getting in the International One Day side.
There are 2 leagues of 10 (North vs South) with 2 semi finals and the final at Lord's in August.
Associate your brand with a prestigious, credible and exciting cricket property. National profile that allows you to activate locally. Market multiple products within portfolio if desired.
Rights include the following:
- Title sponsorship i.e. The xxxx One Day Trophy, category exclusivity, pitch branding (logo mats, tri visions, players clothing, media backdrop etc), in programme advertising, branded score cards, sampling opportunities, tickets / hospitality, direct marketing opportunities to massive database through ecb.co.uk & play-cricket.com (circa 50,000 combined), online presence on ecb.co.uk, signed merchandise for promotional usage, access to England players in county kit, PR and local media support.
Cheltenham & Gloucester (2001-2006).
Ownership of a sponsorship property with national profile generating awareness. Excellent marketing and media platform with which to communicate to consumers and entertain key clients. Potential for access to Grassroots.