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ECommerce Product Sampling to online shoppers

Provided by X Confero Marketing
Targeted Sampling/promo material distributed directly to customers with online orders through a number of retailer websites

Tell us about the Opportunity / What is it?

Confero provides third party brand marketing with a virtual extension of the High Street. Online shopping has seen phenomenal growth and consumer confidence in shopping online is higher than ever before. Samples distributed directly to customers making online purchases through a number of high profile fashion retailer websites - including the UK's No1 Online Fashion & Beauty Store, Wallis, BANK Fashion, Dorothy Perkins and Debenhams. Product sample inserts also distributed with ASOS and BANK Fashion Brand Magazines.

What is the Marketing Objective?

The Online product sampling concept offers advertisers a highly targeted product sample distribution service with no wastage. Supporting marketing collateral can include Offers, Competitions and Incentives as well as raising brand awareness and encouraging trial of product. Put your brand in front of literally millions of style and image conscious fashionistas at the click of a button.

How does it work?

Once a sampling campaign is booked we provide details of delivery to one address. From the retailer fulfilment depot the product samples are distributed to customers with their orders. Just before the box/bag is sealed a product sample is inserted - One sample per order. Customer receives product sample in their own home which allows for higher sample retention and usage. Certificate of Insertion provided with sample inserts distributed with ASOS and BANK Fashion Brand Magazines.

Who's used it in the past?

Beiersdorf UK for NIVEA Lip Gloss, NIVEA Happy Time, NIVEA Irresistibly Smooth, NIVEA Soft and NIVEA Q.10. Unilever for Dove Go Fresh, Hodder Publishing for Jodi Picoult 'Handle with Care' and Alexandra Potter 'Who's that Girl?' Book chapter samplers. This opportunity is ideal for Heath & Beauty category clients that have sachet type samples to distribute directly to their desired target audience with no wastage.

Features / Benefits

Finite male/female gender specific targeting. Direct reach of desired age/demographic target audience with no wastage. Sample received in consumers own home. 100% Share of Voice. Category Exclusive. Support material including vouchers, competition, incentives to further enhance campaign as required.

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Guide PriceReach & FrequencyTarget AudienceMedia Types
£0 to £50kAverage 500,000 online transactions per month
All adultsFemale
LocationTimingsMarketing ObjectiveOpportunity Type
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