Eleven is a new AOL destination targeting women, driven from the AOL Welcome Screen Monday-Friday between 11am - 2pm and from other major touch points such as entertainment, games, women and lifestyles. Eleven is a compelling audience proposition that attracts time-poor women through the day with entertaining and topical content. The site is refreshed every 24 hours at 11am to ensure that AOL women return habitually across the week.

Our unique sponsorship opportunity will allow one client to benefit from the ownership of its unique benefits. A sponsor of Eleven is not only able to own all Eleven sponsor banners and Message Plus Units (MPUs, 300X250s), but there is also the potential for deeper level involvement with sponsor re-skins, further advertisements elsewhere on Eleven and sponsor competitions within the competitions page.

Previous sponsors include Tassimo from Nescafe and L'Oreal.

Eleven aggregates the best bite size content from across AOL and the web to inform and entertain. The main page highlights great ways to spend 11 minutes and is the window to a wide range of content. Eleven is a fun way to spend time online and dip in and out of content at your leisure.