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Engage with 10 million 13-24 year olds using Bebo

Provided by Bebo
Bebo Engagement Marketing allows brands to create Bebo profiles which then engage with our huge audience with a variety of tools

Tell us about the Opportunity / What is it?

Creating and managing a Bebo profile allows clients to develop conversations with their target audience and create brand ambassadors to spread their message virally. A Bebo users profile is like a modern day 13-24 year olds' bedroom - where users engage with, discover and share content and broadcast their thoughts and ideas to a much wider and more influential audience that an offline real world social sphere can offer.

What is the Marketing Objective?

Creating brand ambassadors, driving engagement and spreading brand awareness. Distributing branded content, and encouraging trial, offering data capture and interaction.

How does it work?

Brands create profiles like any other Bebo user. A sponsored profile benefits from moderation and reporting tools, massive volumes of editorial and display promotion, and access to custom profile tools and services. Clients can create profiles which host video content, applications, competitions, branded profile skins. They can develop blogs, polls and quizzes which build conversations with their audience - and allow then to market to consumers in a uniquely deep and more viral way.

Who's used it in the past?

Proctor and Gamble, O2, Orange, Universal Films, Sony Ericsson, Warner Brothers, iTunes, Samsung, EA Games, COI, Toyota, Virgin Mobile, Skittles, Lynx, Nintendo, Sure, Snickers, Disney, Cadburys Cream Egg, Trident Chewing Gum, T-Mobile, Nike, Transport for London, Paramount Films, Coca Cola, Fanta, Sony BMG, 10th Century Fox, Colgate, Neutrogena, Nokia, Lionsgate, BBC, THQ have all used Bebo as part of advertising campaigns in the past.

Features / Benefits

Bebo offers access to a highly engaged and hard to reach audience - with 10 million users spending on average 25 minutes per usage day on the site. A Bebo profile is a unique way of reaching and interacting with these users - and unlike a broadcast message brands can actually develop conversations with their users. This engagement creates brand ambassadors to spread their message virally by personal recommendation.

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Guide PriceReach & FrequencyTarget AudienceMedia Types
£51k to £100kOver 10m UK users each month - primarily 13-24 year olds
10 - 15
16 - 24
LocationTimingsMarketing ObjectiveOpportunity Type
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