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Engage with students via Itchy's location based mobile app

Provided by Itchy Group
Itchy's iphone app connects brands with students who are seeking an insiders guide city life within their new uni city or town.

Tell us about the Opportunity / What is it?

Itchy's location based mobile app offers its users the chance to plan their nights out whilst on the move, the application is home to over 250,000 full length live reviews, simply select what you want to do and Itchy will tell you the best places to go out that are closest to you Commercial opportunities include full branding throughout out the application and can also include a dedicated channel showcasing venues that fit with the ethos of the clients brand messaging.

What is the Marketing Objective?

Itchy's mobile app's offers users a value added mobile service. Engage with students, and heighten brand awareness via this media first opportunity. Creative can be used to leverage brand communication within the student market and also push users to trial and deliver upon tactical objectives.

How does it work?

The app is promoted to Itchy's 250,000 strong online readership via a mix of online advertising formats and advertorials. They use Itchy to get an insiders guide to city living and entertainment. It will also be promoted on Itchy's new national site, which is a lifestyle site focused on student entertainment underpinned by Itchy's trademark , honest, cheeky and irreverent house style. Promotion can be extended via promotion on Itchy's monthly newsletters which goes out to over 55,000 registered users.

Who's used it in the past?

Sponsorship and branding opportunities mobile app are a media first offering for Itchy. Recent digital advertisers on Itchy city include Smirnoff, Bacardi, Sony Erickson, MSN, Apple Sourz and Blackberry.

Features / Benefits

Clutter free messaging that is integrated into Itchy's mobile app. Guaranteed distribution to 10,000 students and additional brand awareness via digital ad formats on the itchy city network of sites. Connection with Itchy's unique reviews content, which have been the first port of call for students and young urbanites alike for over ten years. Brand ownership of a location aware mobile product, the buzz sector within the mobile space.

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Guide PriceReach & FrequencyTarget AudienceMedia Types
£0 to £50kStudents (18 -24s). Distribution of 10,000 app downloads
16 - 24Both
LocationTimingsMarketing ObjectiveOpportunity Type
All RegionsUntil 31 May 11ENGAGEMENT
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