Itchy's location based mobile app offers its users the chance to plan their nights out whilst on the move, the application is home to over 250,000 full length live reviews, simply select what you want to do and Itchy will tell you the best places to go out that are closest to you Commercial opportunities include full branding throughout out the application and can also include a dedicated channel showcasing venues that fit with the ethos of the clients brand messaging.

Itchy's mobile app's offers users a value added mobile service. Engage with students, and heighten brand awareness via this media first opportunity. Creative can be used to leverage brand communication within the student market and also push users to trial and deliver upon tactical objectives.

The app is promoted to Itchy's 250,000 strong online readership via a mix of online advertising formats and advertorials. They use Itchy to get an insiders guide to city living and entertainment. It will also be promoted on Itchy's new national site, which is a lifestyle site focused on student entertainment underpinned by Itchy's trademark , honest, cheeky and irreverent house style. Promotion can be extended via promotion on Itchy's monthly newsletters which goes out to over 55,000 registered users.

Sponsorship and branding opportunities mobile app are a media first offering for Itchy. Recent digital advertisers on Itchy city include Smirnoff, Bacardi, Sony Erickson, MSN, Apple Sourz and Blackberry.

Clutter free messaging that is integrated into Itchy's mobile app. Guaranteed distribution to 10,000 students and additional brand awareness via digital ad formats on the itchy city network of sites. Connection with Itchy's unique reviews content, which have been the first port of call for students and young urbanites alike for over ten years. Brand ownership of a location aware mobile product, the buzz sector within the mobile space.