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Exciting developments with the Harrods Magazine Digital Edition

Provided by Harrods Media
The Harrods Magazine for Ipad is going transactional, introducing 'shop the issue', and our new Chinese edition.

Tell us about the Opportunity / What is it?

Harrods Magazine for Ipad carries exactly the same values as the ABC print magazine in terms of quality and style but is brought to live with interactive features that push creative boundaries. As of our next issue our content will offer a click to purchase service, this feature will drive engagement and create a seamless path to purchase. At Harrods we are also adapting our offering to better accommodate our growing Chinese audience, this season we will release a full cover to cover Chinese edition to spark further engagement with this highly desirable audience.

What is the Marketing Objective?

We are evolving our platform and digital presence to attract a wider audience and increase our levels of return on investment. The app offers an innovative platform to create an interactive campaign and our new features will create a more seamless experience for our vast audience whilst further expanding our growing international reach.

How does it work?

With tablet devices accounting for more and more online sales we have recognised the benefits of making our content directly transactional. This initiative has stem from 91% of our readers stating they would like a click though to purchase option. Furthermore the Chinese customer is our second largest market, the new edition of the publication will better connect brands with this highly sort after demographic.

Who's used it in the past?

Our brand mix consists of top international brands from a range of sectors such as Cartier, Fendi, Burberry, Dior, Estee Lauder, Tiffany and Vertu. Harrods Magazine for Ipad is a digital platform for high quality luxury content.

Features / Benefits

Reach a desirable and affluent user on a very popular platform with over 4,292 monthly downloads. Push the creative boundaries and produce highly interactive and engaging content. Connect with our sought after Chinese audience and directly generate sales on our now directly shoppable device.

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Guide PriceReach & FrequencyTarget AudienceMedia Types
Contact for detailsTotal no. app downloads: 47,268
All adultsFemale
LocationTimingsMarketing ObjectiveOpportunity Type
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