This idea is archived

Exclusive Package: Target UK's Affluent ABC1 Business Commuters

Provided by Exterion Media
17,577, 379 people will see your campaign in 10 KEY stations around the UK - achieve high visibility & cut-through to ABC1s.

Tell us about the Opportunity / What is it?

CBS Outdoor provides clients with outdoor advertising solutions that reach & target consumers on the move. They have a range of sponsorship & media opportunities & solutions on transport networks across the UK & have a vast variety of clients. This is a chance to advertise on high visibility, illuminated sites at 10 main stations: City Thameslink, Marylebone, Bristol Temple Meads, York, Oxford, Reading, Newcastle, Airport & Glasgow Central.

What is the Marketing Objective?

Brand awareness is built through high visibility, Illuminated sites in dominant locations at key stations with the 12 week duration adding frequency and longevity. Consumers are also motivated to purchase your product with this high dwell time opportunity.

How does it work?

The opportunity allows you to target affluent ABC1 business travellers at 10 key stations around the UK with a collective footfall of 17,577,379 (National Passenger Survey 2006). It captures the attention of business consumers on the go, building brand awareness and motivating purchase of your product.

Who's used it in the past?

CBS Outdoor's clients are well known brands, for example: Virgin Media, Asda, Harrods, BA London Eye & Jacobs Creek to name but a few of the vast database of clients. The various brands come from across a platform of various sectors from retail, cosmetics to technology, food, internet and entertainment.

Features / Benefits

Features & benefits include high visibility, illuminated sites at key stations which allows you to target a core audience of ABC1 business travellers. It is a 12 week pack campaign hence the regular ABC1 passengers will frequently be seeing your campaign.

printer friendly version
Guide PriceReach & FrequencyTarget AudienceMedia Types
£51k to £100kCollective footfall: 17,577,379. High frequency
25 - 34
35 - 44
45 - 54
55 - 64
LocationTimingsMarketing ObjectiveOpportunity Type
Many more ideas on   Click here to register and view them!
Need some fresh ideas?
Try our Briefing Service

Search for Ideas



Media Route

Marketing Route

Full Search Options is the place for brands and their agencies to find marketing ideas, media insight and sponsorship solutions.

Sign Up

Register now to find out more about Agencies Marketers Media/Rights Owners
Need some fresh ideas?
Try our Briefing Service