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New Exciting Domestic Cricket Sponsorship

Provided by ECB
NatWest T20 Blast is the new domestic County Cricket T20 competition

Tell us about the Opportunity / What is it?

Your brand can own summer evenings; 3Fs - Fridays, Family & Friends! The detail: Friday night T20 action will cover 87 (70%) of the 126 group-stage matches, will take place on Fridays over the 10-week course of the competition. The new NatWest T20 Blast competition starts on Friday May 16, with 14 of the 18 counties in action Middlesex host the first ever domestic T20 'double-header' the following day on Saturday May 17 Sky Sports are due to broadcast 35 Group games live, plus quarter finals and Finals Day

What is the Marketing Objective?

Natwest T20 Blast is being supported pre-launch and during the season by a full digital marketing campaign across ECB channels, Twitter and Facebook (including a new app to invite friends to a game) 2013 saw over 650,000 fans attend the domestic T20 competition (75% up on 2012) With more matches, a new 'appointment to view' schedule and increased marketing support we expect this figure to rise dramatically, with a target of 1mn attendees per season. We expect a broad demographic of fans, both male & female, families and groups of friends, predominantly under 45.

How does it work?

In addition to sponsorship rights in-ground Access to cricket followers and fans via ECB Twitter, Facebook and Twelfth Man community (e-newsletter inclusions) Brand presence on T20 Blast section of Potential to sponsor T20 Blast Fantasy League (expected 40,000 participants)

Who's used it in the past?

New inventory for new competition

Features / Benefits

Match tickets & hospitality. Share of boundary rope branding; Share of branding on media backdrops and presentation podium; Share of dugout branding. Replay screen branding and advertising & package of perimeter & trivision branding. In-ground activation/data collection/sampling - subject to venue approval. Pre-match and Interval promotional initiatives. Finals Day additional Rights Match Programme Advert Memorabilia signed by all 4 Finals Day teams

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Guide PriceReach & FrequencyTarget AudienceMedia Types
£101k to £250kPrimarily under 45 with male skew. primarily Sporty Families
16 - 24
25 - 34
35 - 44
LocationTimingsMarketing ObjectiveOpportunity Type
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