This idea is archived

Sponsorship of New Music Show reaching 8m Playstation Consoles

Provided by Mean Broadcast
Headline Sponsorship of Exclusive Music Show on Sony Playstation VidZone, available on 8M Playstation consoles across Europe

Tell us about the Opportunity / What is it?

Ice Cream Van Show (ICV) will be the first show to be produced and shown on VidZone. VidZone is Music TV and is exclusively available on 8M Playstation 3 consoles across Europe and currently over 3M users have downloaded the service and in the next few months it will AUTO download to all consoles. The 30 minute weekly Ice Cream Van Show (potentially 60mins) is generated from 6-7 hours of filmed content, containing the latest in entertainment/music news, with weekly celebrity interviews, and exclusive performance performed in the branded Ice Cream Van.

What is the Marketing Objective?

Excellent opportunity to build awareness of your brand and brand recall. A great way to expose your brand to the 16-44 year old market

How does it work?

This is a 4 Week Campaign starting In September and finishing. The sponsor has exclusive sponsorship/naming rights "X 'Music Show" and all related content shown on VidZone and on the homepage of VidZone. With naming rights extended and coverage via channel 4/5 edited show (UK only). Branded ICV at events and on set. IP Rights for the programme and its assets(negotiable). Exclusive brand content for websites and mobile, on air exposure through competitions and promotions. Playstation website banner and i-phone application built.

Who's used it in the past?

Brand new opportunity. So be the first!!!

Features / Benefits

Benefits include: - It's a first - It delivers a key audience in an environment that they control - High production values - Europe and Australia with one communication (opt outs possible) - Creative flexibility - Off screen benefits -Early association = long term options/relationship -Reach a 'hard to access' audience in an impactful, clutter free and chosen environment

printer friendly version
Guide PriceReach & FrequencyTarget AudienceMedia Types
£101k to £250kCurrently over 3M users have downloaded the VidZone service
16 - 24
25 - 34
35 - 44
LocationTimingsMarketing ObjectiveOpportunity Type
Many more ideas on   Click here to register and view them!
Need some fresh ideas?
Try our Briefing Service

Search for Ideas



Media Route

Marketing Route

Full Search Options is the place for brands and their agencies to find marketing ideas, media insight and sponsorship solutions.

Sign Up

Register now to find out more about Agencies Marketers Media/Rights Owners
Need some fresh ideas?
Try our Briefing Service