Ice Cream Van Show (ICV) will be the first show to be produced and shown on VidZone. VidZone is Music TV and is exclusively available on 8M Playstation 3 consoles across Europe and currently over 3M users have downloaded the service and in the next few months it will AUTO download to all consoles. The 30 minute weekly Ice Cream Van Show (potentially 60mins) is generated from 6-7 hours of filmed content, containing the latest in entertainment/music news, with weekly celebrity interviews, and exclusive performance performed in the branded Ice Cream Van.

Excellent opportunity to build awareness of your brand and brand recall. A great way to expose your brand to the 16-44 year old market

This is a 4 Week Campaign starting In September and finishing. The sponsor has exclusive sponsorship/naming rights "X 'Music Show" and all related content shown on VidZone and on the homepage of VidZone. With naming rights extended and coverage via channel 4/5 edited show (UK only). Branded ICV at events and on set. IP Rights for the programme and its assets(negotiable). Exclusive brand content for websites and mobile, on air exposure through competitions and promotions. Playstation website banner and i-phone application built.

Brand new opportunity. So be the first!!!

Benefits include: - It's a first - It delivers a key audience in an environment that they control - High production values - Europe and Australia with one communication (opt outs possible) - Creative flexibility - Off screen benefits -Early association = long term options/relationship -Reach a 'hard to access' audience in an impactful, clutter free and chosen environment