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Exclusive Student Audience via Blackwell University Book Stores

Provided by X Confero Marketing
Reach the cream of UK's student market through Blackwell - The Knowledge Retailer. 350 poster sites across 46 Blackwell stores.

Tell us about the Opportunity / What is it?

Exclusive opportunity to reach UK Students and academic population through Blackwell, 'The Knowledge Retailer'. 46 Blackwell University stores situated on campus or in very near proximity to the UK's top Universities. 100% share of voice with solus advertiser campaigns including in-store poster sites, branded bookmarks, product sampling, window drapes, term planner inserts and sponsorship opportunities. Reach students in an academic environment when thinking about their chosen degree courses and future careers

What is the Marketing Objective?

A great opportunity to build awareness of your brand and to reach the UK's student and academic population

How does it work?

Confero book all poster sites and any associated support material activity inclusive of production. Once the campaign is booked we arrange for print and distribution to stores for posting. We provide full campaign photographs, certificates of insertion and proof of posting reports within 24 hours of campaign going live. Elusive audience interested in academia and Blackwell is the University recommended store to purchase published reading lists and associated material.

Who's used it in the past?

Brands to have used this in the past include: FT, Apple and Nokia, Orange and National Express.

Features / Benefits

Receptive Audience. 100% Share of Voice, Multiple opportunities to see. Range of poster formats available. Point of Purchase sampling/bookmark distribution.

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Guide PriceReach & FrequencyTarget AudienceMedia Types
£0 to £50k80% Students predominantly aged 18 - 21.
16 - 24Both
LocationTimingsMarketing ObjectiveOpportunity Type
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