Choice is a great thing, as long as it improves the customer experience, that's why Sky Movies has re-launched to a genre based service, making it easier then ever for viewers to find the films they want to watch. With access to over 850 films shown on our linear channels each month, Sky Movies really is the home of an unrivalled range of quality content. Sky Movies Drama & Romance is a 24 hour movie channel showing the best loved movies from the past 30 years. Stellar titles coming later this year include: The Blind Side, Up In The Air, Schindler's List, Moulin Rouge!.

The marketing objective is to raise awareness that this channel has been re-launched and give it a new brand attitude that lets the audience understand that it is even better than before.

The opportunity exists for a sponsor to take full ownership of Sky Movies Drama & Romance across all platforms. This translates to owning 12 movies per day from Monday to Sunday - a total of 84 movies per week and a whopping 4,368 movies per year! As of January 2010, Sky Movies has offered 10 HD channel delivering hundreds of the best movies to Sky+ HD customers in crystal clear high definition with Dolby 5.1 sound. A sponsor will benefit from the added value of their sponsorship credits being played out in this cinematic environment.

Please contact Mike Murphy for further details.

Permanent banner/Leaderboard and MPU on the relevant Sky Movies Channel pages. Permanent sponsor branding on the relevant Sky Movies Channel galleries (if galleries are present). One week homepage roadblock on the Movies homepage of Sky.com per quarter. Additional Traffic Drivers - 100,000 MPU's and 100,000 banners/leaders run of Sky Movies per month. One competition per quarter - to be promoted within the Sky Movies Channel pages and the Sky Movies competition section.