Use of 6-sheet branding to target active female audiences in 224 venues around the UK (gyms, healthclubs, leisure centres).
Marketers are increasingly adopting a healthy approach with their marketing and media communications.
Introducing Gym Media.
Communicate with active, affluent females, and access 1.78m females over a 2 week period with QJ Media.
The ‘health-and-fitness female’ is objective-led and therefore, is keen to pass on information learnt, by word-of-mouth communication.
Educating Consumers or Build Awareness
If you’re planning the grooming, nutrition, fashion and accessories, health, financial, travel, automotive or lifestyle categories, the ‘6-sheets (female)’ pack allows you to target active females in a health and fitness environment.
Package includes 6-sheet posters in high footfall areas (reception, gym, studios, café, corridor to female changing-rooms, female changing-rooms).
Female 6-sheets include; Accantia Simple, Beiersdorf, Gillette Venus, House of Fraser, Kellogg’s, P&G Always, & Slimfast.
Gym Media allows you to target active, affluent, objective-led females, who focus on themselves for the duration of the dwell period they are in the venue. In February 2006, a piece of independent research had been conducted for us on a P&G campaign (pre and post campaign research in test and control venues) which showed a majority of people chose their fitness venue based on proximity, and not based on the network or chain.
QJ Media are contracted to over 600 health & fitness venues with the Fitness Industry Association, including female-only gyms (www.qjgroup).