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FIA World Touring Car Championship - Windscreen Opportunities

Provided by Eurosport
Branding opportunity across the top of the front and rear windscreens on all competing cars in the championship.

Tell us about the Opportunity / What is it?

Opportunity a brand to appear on all the front and rear windscreens of all the competing cars in the FIA World Touring Car Championship 2010.

What is the Marketing Objective?

This is very open ended and depends on the length of the desired association, whether the brand is already involved with the WTCC (or other motorsport) and / or whether it is used to gain repeated awareness among a male-centric audience via an FIA sanctioned motor sport championship.

How does it work?

Partner branding to be included on the front and rear windscreens of all WTCC cars from round 3 of the Championship - the most prominent branding position. Eurosport Events, the rights holder of the WTCC will manage the production, implementation and measurement of the branding.

Who's used it in the past?

Repsol has used it to support their wider motor sport activity and their support of the Seat WTCC team. HSBC has also used the windscreen opportunity to further boost the awareness of their sponsorship of the Brazil and Mexico events.

Features / Benefits

- Opportunity to be featured on all the cars. - Guaranteed media coverage (TV, Online and print) by virtue of appearing in such a prominent position. - Flexible solution based on either an event-by-event approach or a season approach. - Global television coverage across 75 broadcasters including Eurosport, RTL and ITV.

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Guide PriceReach & FrequencyTarget AudienceMedia Types
£0 to £50kCumulative audience increased by 23% to 430 million in 2009
25 - 34
35 - 44
LocationTimingsMarketing ObjectiveOpportunity Type
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