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Film4 - Sponsorship and advertising opportunities

Provided by Channel 4 Television
Film4 is a free digital film channel showcasing a broad range of contemporary, independent, foreign and cult films.

Tell us about the Opportunity / What is it?

Film4 is a free digital film channel showcasing the broadest range of contemporary, independent, foreign and cult films than any other UK film channel. What Film4 offers is a unique insight into film; our essence is based around the concept of 'Great Films you know and Great Films you don't'. We've achieved this via our 'editor of choice' status, through hand picking the best films and positioning them differently or as saying something new. Film4 provides access to an engaged, film loving audience and has a cool, edgy status amongst film enthusiasts.

What is the Marketing Objective?

Raise brand awareness with a targeted and engaged ABC1 adult audience.

How does it work?

With a number of sponsorship and advertising opportunities, Film4 offers a fantastic opportunity to tap into a film loving audience. A £75,000 budget on Film4 will buy approximately 3-4 slots a day over a 6 week period. The campaign will reach over 7 million film buffs and is great value compared to cinema. Our schedules are also themed which provides access to different and distinctive zones on the channel. There is also the opportunity to appear on the Film4 website which reaches 500,000 unique users.

Who's used it in the past?

Please contact Kate Finley for full details.

Features / Benefits

Film4 is an attractive destination for upmarket, light and male viewers, and reaches 7.4 million ABC1 adults a month. It has a purer ABC1 adult profile at 45.7% than any of its competitors, and allows you to reach a targeted and engaged film-loving audience. Film4 is the top converting light viewer channel within its set with an Index of 132. See attached presentation for further audience details.

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Guide PriceReach & FrequencyTarget AudienceMedia Types
£51k to £100k7.4 million ABC1 adults a month, with a male bias.
16 - 24
25 - 34
LocationTimingsMarketing ObjectiveOpportunity Type
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