Not all advertisers want to advertise to the whole country. Read how you can advertise to regions for cost effective campaigns.
Television is a high impact medium. It offers immediacy, mass coverage, flexibility, impact, movement, colour and, crucially, spot-by-spot accountability. In short, television enables an advertiser's message to reach his chosen target audience in an impactful but cost-efficient way. Not all advertisers want to advertise to the whole country. The weblink attached highlights how we can split the country into macro regions to cater for more regional advertisers.
Delivering local brand awareness.
Although Five is essentially a national broadcaster, we also cater for advertisers with a specific regional requirement by additionally trading airtime against four broad geographical areas, known as "macro" regions. These cover London, the North of England and Scotland with a fourth region including the South and Central parts of England and Wales plus Northern Ireland. The cost associated with regionality reflects both the size and nature of the population, together with the relative level of demand for each region. See web link.
Many large Brands have successfully used macro advertising in the past.
However TV is used it offers the advertiser many benefits including capturing large audiences, combined moving image and sound, building a brands stature and delivering commercially accountable audiences. Our macro advertising facility enables you to tailor-make a campaign to fit the regional characteristics of your product range or customer base. If an advertiser decides that they do not want to reach certain parts of the country, this is possible on Five.