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FMCG owners targets Youth this Christmas

Provided by Blyk UK
Using Mobile advertising to get 16-24's to buy your Brands this Festive Season!

Tell us about the Opportunity / What is it?

This Christmas Food and Drink offering gives FMCG owners the chance to market and promote via the mobile handset to 16-24 year olds. As Blyk profiles its members, we know how many of them wish to receive information on each product and would welcome marketing messages promoting the latest incentives and offers. Communicate with this core audience on their mobile to give them targeted, relevant marketing.

What is the Marketing Objective?

Drive sales in-store or online through redemption and special offers over the Christmas period.Drive awareness of your web site and send the link straight to your customers' phones. Add extra campaign content by including downloadable content on the landing page.

How does it work?

Blyk leverages the dominant mobile behaviour of young people: messaging. It works by sending a targeted base an SMS or MMS with details of the promotion. This message also incorporates a redemption code that gives an incentive when they purchase in-store or alternatively when they buy on-line. This route to young people clearly works, with campaigns on Blyk enjoying an industry-leading average response rate of 29%. This is the best time to reunite friends and families this Festive Season with their favourite FMCG brands.

Who's used it in the past?

A wide variety of clients across a range of sectors, from Lucozade, Coca-Cola to 20th Century Fox, COI and Nat West. Case Studies are available on

Features / Benefits

Profiled audience of 16-24s providing a highly targeted audience wanting to receive relevant communications directly to their mobile phones. Reach them at the right time, when they're out and about or at home. Industry-leading response rates show the strength of building a dialogue through this conversational and personal media channel. Drive sales by delivering a number directly to their mobile handset or a portable coupon while they are out and about. Targeted, relevant and effective communication for young people.

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Guide PriceReach & FrequencyTarget AudienceMedia Types
£0 to £50k150,000 16-24 year old members
16 - 24Female
LocationTimingsMarketing ObjectiveOpportunity Type
All RegionsUntil 30 Dec 08DIRECT RESPONSE
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