FT Remark is a new bespoke research product from the Financial Times. For the first time customers have the opportunity to survey the thoughts and opinions of key audience segments, and then use these to form the basis of a multi-platform thought leadership campaign.

The opportunity to survey the thoughts and opinions of key audience segments with the Financial Times.

Initial discussions between the customer and the FT Remark team outline the scope and aims of the research. The fieldwork is completed and regularly monitored to ensure the data being captured is robust and relevant to the research aims. Where appropriate the aims will be revisited and further discussed or amended. The final research is written up and placed in context through a collaborative process with the client. The piece can then be used in multiple ways, such as being promoted to the FT.com audience or serving as the agenda to a tailored FT Live event.

Please contact for details regarding previous projects.

FT Remark studies can be presented online with traffic driven to them through a bespoke marketing campaign across FT.com. Content in this digital version will be more dynamic and interactive, it will also work across the whole range of mobile and tablet platforms.FT Remark content can be used to shape the agenda for a bespoke FT Live event. Working with the editorial team of FT Live the findings of a survey can be incorporated into the event discussions and copies of the research can be provided to the attendees.