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Fun Kids KidZania Station Partner

Provided by Fun Kids
As Exclusive Station Partner, your brand will be placed at the heart of KidZania reaching 1 million children every year!

Tell us about the Opportunity / What is it?

As the UK's only children's radio station, who better to be the official radio station at KidZania - the UK's first child-sized city! Located in Westfield London (across 75,000ft) and with 1 million children forecast to visit in 2015, Fun Kids will be at the heart of this unique experience with a real life radio station run by children and broadcasting live across the entire city. With on air messaging, themed activity and sampling opportunities, this is a fantastic way for your brand to reach and create an in-depth relationship with children and their families.

What is the Marketing Objective?

This is a truly innovative way to build your brand, reaching 1 million children across the year (plus their extended families) with activities that will create an in-depth relationship. It is also a fantastic platform for your brand's Corporate Social Responsibility initiatives.

How does it work?

ON AIR Broadcasting across the entire city, your brand will reach every child and parent who walks through KidZania through sponsorship messaging, advertorials, presenter reads and on air giveaways. Presenter reads & competitions will be delivered by the children, providing great interaction. SAMPLING Every child who enters Fun Kids receives a goody bag, providing ideal sampling opportunities. THEMED ACTIVITIES We can deliver a great range of opportunities built around your brand to develop strong connections (e.g. children creating a jingle about your brand)

Features / Benefits

This is a truly new and innovative way to build your brand not available anywhere else in the UK. > Reach 1,000,000 children across the year, plus their extended families > Create an in-depth relationship between your brand, each child and their extended family > Fantastic platform for Corporate Social Responsibility initiatives > Place your brand at the heart of Westfield Shopping Centre (27.5 million visitors) > Special access to KidZania for corporate and VIP purposes

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Guide PriceReach & FrequencyTarget AudienceMedia Types
£51k to £100kReach 1,000,000 children across the year
0 - 9Both
Main Shopper
Kids HH
LocationTimingsMarketing ObjectiveOpportunity Type
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