New qualitative research shows how important newspapers are for women interested in fashion, from the catwalk to the High Street. The papers' fashion, lifestyle and beauty editorial is hugely influential in millions of purchase decisions. The national newspapers are offering a range of ratings and reach packages covering all newspapers or a range of newspaper types at prices starting at £125,120. With placement beside the very best fashion journalism

To facilitate use by brands of the national newspapers' powerful fashion , beauty and lifestyle editorial. To encourage new brands into the medium.

A one call booking that guarantees next to fashion editorial at a competitive price, with a choice of packages and creative formats.

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NMA research has shown that, for converting thought into action, there is nothing like a newspaper. The aggregated results of 12 food/drink campaigns using newspapers with TV, with more than 12,000 respondents, found that adding newspapers increases emotional identification, TV ad branding, re-appraisal and call to action,