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Guardian First Book Award - sponsorship opportunity

Provided by Guardian Newspapers Limited
The award is unique in judging debut works of fiction & non-fiction. Opportunity to target a cultured & engaged audience.

Tell us about the Opportunity / What is it?

The Guardian First Book Award is open to all first-time authors writing in English, or translated into English, across all genres. Established in 1999, the award aims to recognise and reward the finest new writing talent, awarding a £10,000 prize plus an advertising package in the Guardian and the Observer for an author's first book published in 2010. Now in its 12th year, the award is unique in judging debut works of fiction alongside those of non-fiction. Guardian are offering advertisers the opportunity to sponsor the 2011 Guardian First Book Awards.

What is the Marketing Objective?

Excellent opportunity to build awareness of your brand with a cultured and engaged audience.

How does it work?

Sponsorship package will include:- Logo accreditation on all promotional materials including: application forms, reading group materials, invitations, adverts (for reading group recruitment and for winning book), on-screen presentation at awards ceremony; possible goodie bags, etc - Logo accreditation on First Book Award section of, and a link back to sponsor's website; - Textual accreditation on press releases; on all in-paper, website and multimedia coverage of the awards

Who's used it in the past?

Please contact a member of the Guardian team for details of previous sponsors. This opportunity would be suitable for any clients looking to target a cultured and engaged audience such as wine and chocolate brands, opticians or digital tablet brands.

Features / Benefits

The First Book Award is unique in that: - it is the only book prize that judges across all genres - judging fiction alongside non-fiction; - it is the only book prize which involves readers in the judging process; - The Award ceremony in early December is well placed at the start of the Christmas party season, and the shortlist and winner. We are open to any ideas the sponsor has about being integrated into the awards - such as: - sampling at the reading groups - Sampling/experiential marketing at the event - Voucher tie ins - Run ons - Special uppages/advertorials content.

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Guide PriceReach & FrequencyTarget AudienceMedia Types
£0 to £50k982k readers of Guardian Review & 1.6m monthly unique users
25 - 34
35 - 44
45 - 54
LocationTimingsMarketing ObjectiveOpportunity Type
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