Europe's biggest traffic free shopping event. The West End closes to traffic for over 1.5M shoppers.
Opportunity to become the title sponsor of this major London event - attracting over 1 million visitors each day over the weekend.
The title sponsor has title branding in all marketing and communications, as well as extensive event-day branding, sampling and interactive display.
Working in partnership with Major Sponsor and the West End retailers to increase incremental spend across West End stores and drive footfall in store.
To create maximum awareness of the VIP event, and its partners, amongst shoppers and commuters in Greater London and the home counties, in order to increase attendance and spend from 2008's event.
Working to maximise West End retailers' engagement with sponsor's promotion, to encourage spend and maximise return on investment.
Two day title event sponsorship, with pre-event media and event-day branding, sampling presence and interactive displays.
Possibility of media promotions and in store retail promotions.
Credit Card brands - please contact for case study and testimonial.
Reach shoppers, families and tourist markets with interactive and sampling opportunities.
Opportunity for Media promotions and in store promotions
Major event day branding across Oxford Street, Oxford Circus and Regent Street.