The Annapurna Triathlon race is the one of the Himalayan Challenges conceived by Jan Turner. It comes with a pedigree of races behind it that includes The Everest Marathon. The Headline Sponsorship gives a brand the opportunity to become intrinsically linked to an event that has the potential to receive online global TV coverage and represents a large PR opportunity for a brand. Full online distribution rights are given so a brand can also seed the branded coverage across relevant sites and social networking sites such as youtube.com.

Build association and affinity.

The sponsor receives exceptional media coverage over a period of more than a year until well after the event and media interest has increased with each race. Media coverage has a broad base and is international. TV coverage has been achieved before on the BBC, ITN and regional stations in the UK and abroad. Sponsors can benefit from radio exposure on 5 national programmes (including BBC World Service), UK and international regional news and sports programmes. The race is an ideal showcase for a sponsor to expose their brand worldwide.

This is a media first opportunity.

- The race is a non-profit-making venture with all profits put into the Everest Marathon Fund, a UK registered charity to support health and educational projects in rural Nepal. - The race has a very positive image, it associates with fitness and health, personal drive and achievement. - Huge PR potential which can be seeded across Magazines / Online / TV. - The organisers have 25 years of experience running and promoting these events.