The Q Awards established itself as the only place where true legends rub shoulders with the best acts of the year. It has played host to the musical AA-list: U2, Oasis, Robbie Williams, David Bowie, REM and Coldplay, the knights, Sir Elton, Sir Bob, Sir Paul, and Sir Mick… One PR notes, "It's the minimum amount of hassle for the maximum amount of exposure"; with 450 guests, it is always star-studded. It is a family affair that's recognised as the anti-BRITS, the only place where the guest list is breathtaking and the whole world claims to have been there.

To build awareness with your audience with minimal wastage. To appeal and connect with the brand's core audience. To give your brand attitude - Q is the market's leading music magazine and the awards reinforces this

The votes of Q's readers, viewers and clickers are what make the gongs themselves the authentic measure of music's greatest achievements. "How to vote" media activity runs prior to the awards and voters are also given the chance to win a competition to attend the awards. There will also be additional opportunities for a headline sponsor to get involved at the pre-awards stage, at the Q Awards ceremony and at the after show party. Bauer Advertising will tailor the package to the sponsor's needs and meet their objectives.

CK1, Orange, Rolling Rock, Play.Com, Carling, Sony Walkman, Appletons, Island Records, PKNT, O2, Napster, Lucas Arts, Marshall Amplification.

This opportunity can be tailored to meet your needs. PR value of pre and post awards campaign - £3m. Logos on all pressboards. Title sponsorship in press communications. Title branding at the Q Awards. Joint logo of Q Award and client brand on all Q related editorial, category voting. Press interviews in front of a backdrop of Q Awards, advertisers logo. Table of 10 seats at Q Awards, 50 tickets to after show party. Joint logos on stage, screen, lecturns, tickets, after show tickets, in the arrivals suite, all magazine pre-event material and post event report.