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Headline Sponsorship of Van Morrison's Albert Hall concerts

Provided by Live Nation Ltd
An excellent opportunity to align your brand with the ledgendary Van Morrison at his intimate Albert Hall concerts this spring.

Tell us about the Opportunity / What is it?

Van Morrison is a Grammy Award-winning singer, songwriter, author, poet and plays a variety of instruments, including the guitar, harmonica, keyboards, and saxophone. He returns to stage this spring for 2 exclusive Albert Hall concerts. Featuring his characteristic growl-a unique mix of folk, blues, soul, jazz, gospel, and Ulster Scots Celtic influences-Morrison is widely considered one of the most unusual and influential vocalists in the history of rock n roll. Live Nation are offering an exclusive headline sponsorship of these concerts, targeting 9000 35-60 yr old adults.

What is the Marketing Objective?

The exclusive Van Morrison concerts can be used to effectively raise a brands awareness in association with one of the most successful UK solo artists and also to promote product placement at venue amongst an older audience.

How does it work?

The Headline Sponsor will have full name in rights across all media and marketing. A sponsor who takes the rights before the announced tour will appear on all marketing and have ticketing options for branding and promotion. We have in agreement exclusive PAs, meet & greets, photo shoots and other marketing associative right to be used in conjunction with this tour sponsorship.

Who's used it in the past?

This is a new offering, however Live Nation have worked with many big brand names on similar tours.

Features / Benefits

- Unique positioning and association with one of the most sucessful solo artists in the UK. - The Live Nation sponsorship team have had a large amount of experience delivering and managing the events for previous sponsors.

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Guide PriceReach & FrequencyTarget AudienceMedia Types
£51k to £100k9,000 35-60 yr old adults will be in attendance over 2 dates
35 - 44
45 - 54
LocationTimingsMarketing ObjectiveOpportunity Type
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