6 sheet and changing room advertising within private member health clubs across the UK
As the market leader in health club advertising, Primesight offers you the benefits from the biggest clubs available. The campaign offers 330 6-sheet panels across 240 market leading health clubs including David Lloyd, Esporta, LA Fitness, Holmes Place, Total Fitness, Living Well & Dragons. 35% of these clubs also offer unique ambient media opportunities, including mirror & locker stickers in changing rooms.
To raise both brand awareness and create impact for your product in a clutter free environment with a huge share of voice. the campaign drives sales to a target market who are notoriously difficult to communicate with.
The health club market gives your brand maximum visibility by interacting with a hard-to-reach active audience in a captive environment. Displays are located at club entrances, changing rooms, corridors and in the gymnasium and dance studios themselves. The audience are well-healed and committed, visiting on average 3 times per week, with an average dwell time of 90 minutes per visit.
VW - used to promote both the launch of the new Beetle and their financing options, targeting this affluent consumer market. Kellogg's - supports on-pack promotions such as the body fat analyser and the '2 week' challenge, impacting the target market’s healthy frame of mind.
Primesight is the market leader in health club advertising representing 7 of the top 10 private health club chains, targeting over 1million club members per fortnight. This audience is upwardly mobile (over 60% are ABC1 and are light TV viewers) and financially affluent. The setting in which your message is absorbed is truly unique, with endorphins released during exercise putting members in a highly susceptible frame of mind. The environment also creates large scope for brand impact due to the sheer variety of advertising opportunities available within the clubs.