A giant 240m2 illuminated banner on New Street in the heart of the shopping area of Birmingham, second only to London for retailing and only metres from the famous Bull Ring shopping centre.
Target the city's shoppers on the main shopping street in the city with little or no outdoor competition to dilute the impact.
Grabs and holds the attention of every single person walking down New Street especially on the run up to Christmas when New Street is the busiest pedestrian street in the UK.
The Fratellis concert tour. Sandisk and Apple already booked in for later this year.
Potential to use Bluetooth transmissions from the site to the thousands of pedestrians as they pass by.
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