This idea is archived

Your Brand in Lights During Blackpool Illuminations

Provided by DigitalGuys
Ultra Bright digital LED screens, including InfoPods (0.8m x 1.44m) & large format (6.4m x 3.2m) in Blackpool Resort Centre

Tell us about the Opportunity / What is it?

Use our resort centre screens to reach 2 million plus shoppers and tourists monthly. Our digital six sheets are positioned in the town centre outside the resort's shops and major tourist attractions where footfall is highest. Additional large format digital screens on the front of North Pier and a double sided roadside screen at South Shore offer high impact advertising adjacent to the iconic Blackpool Tower on the recently refurbished promenade. We can also provide static 6 sheet sites in bus/tram stops and 48 sheet billboards along the main gateway road in to Blackpool.

What is the Marketing Objective?

Exposure to a high footfall of both shoppers and tourists in a holiday frame of mind. Opportunity to build brand awareness and drive sales by influencing choices at the point of sale.

How does it work?

The sites provide across the resort coverage which the consumer cannot avoid as they walk through the town centre or along the promenade.

Who's used it in the past?

Network launched in April 2013. Current users include Blackpool Council, Merlin Entertainments Group, Pleasure Beach, various shows and recording artists.

Features / Benefits

DigitalGuys offers the only digital outdoor advertising network in Blackpool. We have packs that allow you to choose the screens and time slots so you can tailor your advert to your specific audience.

printer friendly version
Guide PriceReach & FrequencyTarget AudienceMedia Types
£0 to £50k2 million monthly
25 - 34
35 - 44
45 - 54
All Genders
LocationTimingsMarketing ObjectiveOpportunity Type
Many more ideas on   Click here to register and view them!
Need some fresh ideas?
Try our Briefing Service

Search for Ideas



Media Route

Marketing Route

Full Search Options is the place for brands and their agencies to find marketing ideas, media insight and sponsorship solutions.

Sign Up

Register now to find out more about Agencies Marketers Media/Rights Owners
Need some fresh ideas?
Try our Briefing Service