This idea is archived

Highly targeted A3 Washroom posters.

Provided by Admedia (Archived)
Available in over 1,000 leading pubs, bars and clubs, 200 Shopping Centres, every 130 Motorway Service Area &145 Health Clubs

Tell us about the Opportunity / What is it?

Admedia washroom displays provide advertisers with an opportunity to reach millions of consumers with relevant and highly impactful advertising campaigns. Located in venues that deliver huge audiences across all demographic groups and life stages, including Shopping Centres, Bars, Health Clubs and Motorway Service Areas. Washroom displays are comprehensively proven to generate high levels of campaign recall and response to direct response campaigns as well as significant sales increases in retail stores.

What is the Marketing Objective?

Achieve Salience, Build Awareness, Direct Response, Increase Frequency of Purchase.

How does it work?

Washroom posters are positioned at eye level, in clutter free environments, that ensures maximum impact for campaigns. Targeting consumers when they are highly receptive to advertising: working, socialising, travelling, shopping and keeping fit. A huge number of campaigns have been independently researched across a wide range of categories including toiletries & cosmetics, pharmaceuticals and motoring. The results from each bespoke research study have proven that washroom campaigns generate huge levels of awareness among key audiences, with up to 100% recall of campaigns

Who's used it in the past?

A large number of high profile clients have used ADMEDIAs washroom network including Procter & Gamble, Unilever, COI, Pfizer, T-Mobile, Diageo, Kimberly-Clark, Nokia and O2. T-Mobile ran a major national campaign with ADMEDIA which included wall-to-wall branding in over 800 bars and clubs nationwide. T-Mobile dominated each of the venues with a range of activity and branding - using over a dozen formats and effectively creating a T-Mobile event throughout the network of pubs and bars. The campaign generated huge levels of awareness among the target audience of 18-24s.

Features / Benefits

ADMEDIA's washroom posters are the only medium that offers 100% gender specific targeting. Advertisers can dominate the environment using several different creatives during a single campaign. Long dwell times, 105 seconds female/55 male, and clutter free environments ensure maximum stand out for advertising campaigns. Direct Response 'Tear Offs' positioned at the base of the frame allow consumers to take away the brand message, phone number, SMS text and web address for later reference, significantly increasing the longevity of washroom campaigns.

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Guide PriceReach & FrequencyTarget AudienceMedia Types
£51k to £100k1,000 leading pubs, bars and clubs, 200 shopping centres
16 - 24
25 - 34
LocationTimingsMarketing ObjectiveOpportunity Type
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