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How to Use Exhibitions to target young men

Provided by Events Industry Alliance
Exhibitions offer a great opportunity for young men to really get to grips with your product. See how your brand can be involved

Tell us about the Opportunity / What is it?

There are simply hundreds of exhibitions in the market place that are aimed at your average red blooded male. They cater for all the important topics in a males life from football to cars to just plain sex! Events and Exhibitions reach 9.3 million people a year. This is your brands chance to reach the people that really matter and the males that you really want to target.

What is the Marketing Objective?

So many marketing objectives are relevant but we're suggesting Gain Trial.

How does it work?

Basically you're buying into peoples favourite hobbies and interests. It's really rather easy, you'll know your affinity targets. Once you know how the male mid works. Exhibitions offers you a plethora of routes including sampling, sponsorship, sales promotions, experiential.

Who's used it in the past?

Lots of brands are discovering the benefits Exhibitions are offering including Fosters, Gillette and the electrical market, such as Bose. Bose are an up and coming audio group who exhibited at the MPH 05, which is one of the most popular and best attended (by male) public shows in the calendar.

Features / Benefits

The only marketing medium that is truly: - Direct- brings your most active prospects and customers to you - face to face! - Interactive - allows you to demonstrate products, answer questions, overcome objections and meet your market face-to-face. - Persuasive - harnesses all five senses to drive home your messages. - Versatile - allows you to further virtually all of your sales and marketing goals at the same time: from long term branding building to immediate sales; from researching the market to generating media coverage.

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Guide PriceReach & FrequencyTarget AudienceMedia Types
Contact for details16-34 year old men
16 - 24
25 - 34
LocationTimingsMarketing ObjectiveOpportunity Type
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