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Impactful Advertising on Door Media at 800+ Petrol Forecourts

Provided by Alvern Media Ltd
DoorMedia® advertises to motorists, passengers close to the point of purchase in Petrol forecourts & convenience stores.

Tell us about the Opportunity / What is it?

Alvern Media provides door graphic advertising on 800+ petrol forecourts. DoorMedia® provides clients with a unique opportunity to target consumers walking into convenience outlets. Clients can now target motorists and passengers as well as walk-in trade from the forecourt neighbourhood. With national coverage across the UK, DoorMedia® targets consumers close to the point of purchase and offers advertisers an effective solution with minimal wastage.

What is the Marketing Objective?

Raise brand awareness; increase sales; initiate a call to action.

How does it work?

DoorMedia® is an ideal format to target both fuel buyers and convenience shoppers. It is the final opportunity to raise brand awareness, increase sales and initiate a call to action.

Who's used it in the past?

Brands include; FMCG (Red Bull, Wrigley's) Motor and related products (BMW, Auto Trader, Exchange & Mart, Michelin, Nokia Maps) Financial (Amex Nectar, Visa) Local Government (COI, TfL, Scottish Natural Heritage) Other: Visit Florida

Features / Benefits

Entrance door to forecourt shop; Unavoidable format. Last point of communication; Key location. Increase brand awareness & sales uplift. Increase distribution with mailers to forecourts in advance of campaign. Targeted campaigns; National / Regional. Research; Measure change in consumer awareness and brand perceptions. Create dual impact in conjunction with nozzle advertising.

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Guide PriceReach & FrequencyTarget AudienceMedia Types
Contact for details80% of the UK adult population buy fuel
16 - 24
25 - 34
35 - 44
LocationTimingsMarketing ObjectiveOpportunity Type
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