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Reach a Female Audience Through Races at Blenheim Horse Trials

Provided by MS & BC Partners
Put your brand in front of 60,000 rural householders through partnership opportunities with Blenheim Horse Trials

Tell us about the Opportunity / What is it?

The leading 3* 3 day event and one of the world's leading international equestrian competitions, staged each September at Blenheim Palace, home of the Duke of Marlborough, and featuring the world'stop riders including Olympic, World & European medalists, competing in the multi discipline stages of Dressage, Cross Country & Show Jumping - the ultimate equestrian challenge

What is the Marketing Objective?

Eventing offers strong value associations for brands to leverage: Expertise, Success & Integrity; Eventing is inclusive, a sport for all the family whether competing or watching; Eventing is a sport where men and women compete against each other on level terms; Blenheim aspires to create a compelling equestrian spectacle in front of growing crowds drawn both from rural and urban backgrounds, and to deliver top flight competition in the Eventing milieu

How does it work?

Partners will access a range of benefits, including brand association, experiential solutions, print, screen, online & mobile advertising solutions, ticket rewards and promotions. The headline sponsor will achieve in excess of £1m of media impact through association with the event through print & online materials, digital media and spectator impact. Partners can be associated with individual events, facilities, fences & so on. Private access to the Palace is permitted for sponsors over a certain level - a USP for brands seeking to impress visitors from abroad

Who's used it in the past?

Fidelity, Karcher, Biffa, Equi-Trek

Features / Benefits

Brand awareness, newspaper partnerships, data capture, experiential campaigns, outdoor, print & online media solutions, staff and customer reward, premium client entertainment.

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Guide PriceReach & FrequencyTarget AudienceMedia Types
£51k to £100kABC1s, 60% male
35 - 44
45 - 54
LocationTimingsMarketing ObjectiveOpportunity Type
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