Multi-channel Targeting within Rail Stations

Provided by Abellio Media Centre
Abellio Media Centre have a variety of in-station advertising opportunities targeting daily commuters at busy UK train stations.

Tell us about the Opportunity / What is it?

Abellio Media Centre offer your brand direct placement in their high-footfall stations across the UK. This gives brands direct access to over 700,000 commuters daily who spend up to 30 minutes with us each day. Benefiting regional and national businesses by increasing their sales performance and enhancing brand awareness through a variety of advertising options all curated to generate quality leads and uncluttered engagement. The rail environment is perfect for combining big brand messaging, with detailed product or service benefits and ending in customer engagement

What is the Marketing Objective?

The media touchpoints offered by Abellio Media Centre are cost effective opportunities that have been highly proven to increase sales, build awareness of a product or business and generate leads for every type of brand. As marketing professionals we provide solutions that work hard to deliver different marketing messages to the right target market at the right time to absorb them.

How does it work?

Business are given the opportunity to push their brand's presence in high foot-fall areas filled with daily commuters consequently increasing brand recognition, loyalty and demand. Abellio Media Centre's train stations are large areas perfect for promotion, with significant footfall and around 30 minutes dwell time per commuter to engage with your message. Audiences are usually a mixture of a business, retail and leisure demographic.

Who's used it in the past?

Most brands have used rail media to access core target markets and continue to do so. From major advertisers with big product launches through to smaller start-up and seasonal brands the wide variety of touchpoints and costs make this a very accessible route to a great target market.

Features / Benefits

- Mass exposure to thousands of daily commuters. - An average of 30 minutes dwell time per person. - Wide range of over 700 stations.

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