B2B marketing opportunities available at Makro

Provided by Access Point
Target consumers and small business owners with promotional display at Makro. Cost effective advertising and brand marketing.

Tell us about the Opportunity / What is it?

We are offering a fantastic opportunity to connect directly with the customers of Makro by setting up a branded display in a choice of 30 Makro stores throughout the UK. Makro is now part of the UK's largest wholesale cash n carry business, making it the perfect location to target consumers and business users with your offer. Highly visible exhibition spaces are available in-store to promote your brand, product or service to a B2B demographic of trade and commercial customers. Use an outreach event at Makro to create awareness, data capture and generate new business leads.

What is the Marketing Objective?

Face to face marketing events offer an opportunity to data capture, generate qualified sales leads, build awareness of a brand or product, encourage trial and even generate immediate sales. Booking a promotional event at Makro stores is easy and is proven to give great results and an impressive ROI.

How does it work?

Experiential marketing within a retail environment allows you to bring a product to life when consumers are already in a buying frame of mind, increasing brand recognition, loyalty and demand. Our experienced team can recommend suitable stores, specifically targeted for demographics, footfall and location. Events can include voucher distribution or purchasing incentives to increase the longevity of the campaign and make for easily measurable ROI. Designated promotion locations are available in the store entrance or exit area and in the car park for larger events.

Who's used it in the past?

A number of industry types have used promotional marketing at Makro stores in the past, these include home improvements, car brands, photographers, financial services, driving schools and caravan/holiday companies; please contact Access Point for a list of examples and case studies. A selection of brands that have used Access Point in the past include Sky, Venture Portraits, RAC, Anglian Home Improvement, The AA, Toyota, Suzuki, Mercedes, Mitsubishi and Fiat, to name just a few.

Features / Benefits

Brand awareness and visibility, perfect for product launch. Lead generation; instant and reliable leads. Sales; generate instant sales or post event via purchasing incentives. Instant feedback; from potential and existing customers. Social media; huge potential for further enhancement of your brand message. Personalisation; events can be tailored to your specific needs and target market including demographics. Cost effective; Makro stores are available from only £100 per day. ROI; leads can be easily measured. Flexible booking process; for easy campaign management.

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Guide PriceReach & FrequencyTarget AudienceMedia Types
£0 to £50kAdults aged 25+ C1C2D audience
All adultsBoth
Main Shopper
LocationTimingsMarketing ObjectiveOpportunity Type
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