Increase customer base with a dynamic digital campaign

Provided by Crimtan
Improve results from digital campaigns by finding new users, in-market for your product with creative relevant to the user

Tell us about the Opportunity / What is it?

Crimtan provide real time programmatic solutions for advertisers and is a leader in data, planning and dynamic creative. Crimtan is the dynamic marketing company that makes brands distinctive and compelling to consumers across all digital media platforms. Dynamic Prospecting is about finding new users, in-market for your product/service in the most efficient way, with creative that changes based on that user's profile to get the best results.

What is the Marketing Objective?

Prospecting is important for clients in achieving the following objectives: 1) Driving new customers: Bring new visitors to your site who will become your new customer base 2) Find in-market users: Reduce wastage by precision targeting web users in- market for your services 3) Maximising engagement: Personalise ads with the most relevant message or product 4) Customise strategies: Develop a bespoke approach for each each business and every campaign. As every client is different, the strategies and creatives for their campaigns will also differ

How does it work?

Crimtan will use different tools and tactics to reach your users in the most efficient and highly targeted way. These tools include: Geolocation, which is the most advanced and granular in the UK; in-market audience (lifestyle and purchase intent), demographic, lookalikes (users most closely matching your customers), language & nationality, weather (actual conditions at user's location) and more. Dynamic does not have to mean 100's of creatives, we can target based on just 2 if that's all you want (males/females, North/South, Family/Single etc).

Who's used it in the past?

Crimtan works with hundreds of agency partners and international brands around the world to help them exceed their digital marketing goals. Examples of sectors that have successfully used Crimtan's dynamic prospecting as part of campaign include automotive, retail, finance, entertainment, utilities, property, telecomms and travel brands.

Features / Benefits

Through running a multitude of extremely successful prospecting campaigns, we have cemented our reputation as experts in the market. We have identified the key metrics we understand will be the difference between good and fantastic results when running a dynamic, rather than standard, prospecting campaign. We consistently see a much better CTR, ROI and (what we know is most important to clients) more new, qualified customer numbers driven to their site.

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