This idea is archived Online Advertising Opportunities

Provided by Media Initiatives Group
Advertise your brand on one of the UK's foremost daily news resources that reaches over 600,000 unique users each month.

Tell us about the Opportunity / What is it?

The Independent is one of the UK's most popular broadsheets, with a readership of over 300,000 per day and a fast growing internet service reaching 600,000 unique users / month. The is a vital, daily tool for people looking to access up-to-the-minute news from around the world. As a trusted online source of quality information, the site is popular with professionals, as it takes a broader view of contemporary issues. We have a wide range of online advertising opportunities available see below.

What is the Marketing Objective?

Brand awareness

How does it work?

There are a number of advertising routes you can buy into including - Banners, Overlays, Pop Ups, Pop Unders, Expandables, Skys, MPUs and Newsletters. These are most frequently bought in impression bundles (i.e. the number of times an advert appears on screen). Advertising space can also be bought to run during a specific time period, to coincide with an event or product launch for example.

Who's used it in the past?

Almost every big brand name in the world has advertised on our premium network at one point or another. To join them, or to find out more about the range of opportunities we have available, contact a member of our team.

Features / Benefits

With over 29m people now online in the UK alone, the Internet has quite simply revolutionised media, now representing the 2nd most popular media after TV. Advertising on will provide you with access to a significant audience of AB1, hard to reach consumers. It is highly accountable, with your campaign measured down to the last detail. This allows you to see and respond to how the campaign is working. It is a highly engaging medium giving you the opportunity to build your brand awareness and status with a captured audience.

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Guide PriceReach & FrequencyTarget AudienceMedia Types
Contact for detailsOver 600,000 users / month
LocationTimingsMarketing ObjectiveOpportunity Type
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